The above logo designs was a rush job I completed about a month ago. These were the comps I sent to the client for review. He picked the bottom right hand corner. The logo design from start to finish, took me about 10 hours to complete. Was it expensive? That depends.
Just like beauty is in the eye of the beholder, so is all that is expensive; well in my opinion anyway. What maybe expensive for you, might be reasonable for someone else. Now in speaking in terms of graphic design, a lot of people beg the question, “Why is it so expensive?” When you factor in all that goes into good graphic design (and by good I mean quality, original & professional design) it’s really not that expensive. I look at it as an investment in your business, which you will definitely see a return on.
There are many different factors that go into a good custom graphic design, with the main factor being time.
Time is the main factor in deciding how much a graphic designer will charge for a project. As a freelance designer, I charge based on how long I think a project will take me, then I pad the number a little that factors in project management, research, revisions, consultations, customer service, my skill level and my expertise. Most design projects average anywhere from 10-60 hours of work (this includes the aforementioned). For example a logo design can take me anywhere from 10-40 hours of work, depending on the type of business. This includes research of your target market, the understanding of your brand, hand drawn logo concepts, logo comps, revisions, consultations and the complete logo. This is why it is so hard to give a quote right away and why I always give a starting price. There are many factors why the starting price will increase. The price of a logo for a small business or blogger, will not be the same for a medium sized corporation. Design is not a one size fits all service.
Web design is an entirely different animal. Working on the WordPress platform or even creating a website from scratch, requires extensive coding, formatting and cross browser compatibility checking, not to mention the design process. While purchasing free or premade templates is a great way to save time and money, there is nothing like having your very own custom blog/site design. A simple clean WordPress site design can take anywhere between 10-20 hours to complete.
Some people tend to think that all graphic design consists of is opening Photoshop and slapping some text and color together to make a piece of printed or web related artwork, which is a huge misconception. Good design takes time, research and creativity.
There is value in good graphic design. Think about the last time when you visited a well designed site or noticed a well designed logo. How did it make you feel about the company? A good designer will ask you questions about your business and your vision. It is our job as designers to solve your problems visually.
Do you think design services are expensive? Why or why not?